Through It All
Overview
Led the creative strategy, branding, and production to craft a campaign that transcends the Champion hoodie’s athletic roots. Through personal narratives and the voice of emerging artist Isaac Puerile, we captured the emotional bond people have with their hoodies. By showcasing diverse perspectives—from athletes to youth subcultures—we positioned the Champion hoodie as a symbol of resilience, belonging, and unity.
Client
Champion
Industry
Fashion
Year
24'
Conclusion
By intertwining personal stories with a powerful cultural narrative, "Through It All" successfully reinforced Champion’s legacy while making the hoodie a timeless emblem of identity and community. This campaign deepened audience engagement, resonated with a broad demographic, and positioned Champion as a brand that understands and celebrates the emotional connection behind everyday fashion.
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